A 12-week live and interactive course filled with the business, brand and marketing modules your doula course accidentally left out!
If you’ve recently discovered that being a doula also means being the CEO of a business and it’s freaking you TF out,
you’re in the right place.
Let me guess…
You bit the bullet and did your doula course.
You’re passionate about supporting women.
You’re trained in supporting birth, honouring transitions, and you know you’ve got what it takes to be an incredible doula.
But now you're staring at your screen thinking……
“How TF do I get my next client?”
“What should my packages look like, and how much should I charge?”
“How do I market myself when there’s already so much out there and I don’t want to lip sync on instagram?”
Well, I’m here to tell you, those are very normal thoughts when you’ve been told how to support birth, and not to actually run a business.
For most of us, this is the part our doula training glossed over.
You know how birth works.
You’ve got the practical training.
But no one handed you a playbook for how to actually build a sustainable, visible, profitable business — one that feels aligned with who you are and how you want to show up in the world.
So - I’ve gone and done that for you.
Because the world needs doulas who aren’t on the brink of burn out.
What is Doula In Demand?
Most doula trainings teach you the basics of birth and how to support one, but they gloss over (or completely leave out) how to actually run a thriving doula business. And that gap? It’s where far too many brilliant, passionate doulas get stuck leaving them to either burn out or give up entirely.
Doula in Demand is a 12-week live and interactive course for emerging and established doulas who are done with winging it, and are ready to build a business that’s profitable, sustainable and actually feels like them.
Inside DID, you’ll get expert guidance on setting up your business, brand and marketing, as well as tools and techniques to stand out in a crowd and be in demand.
We start August 21 with weekly calls every Thursday 10am-11:30 AEST.
The investment
Pay In Full
One payment of
$999
Payment Plan
6 x monthly payments of
$170
So what’s included?
✅ 12 x 90 min live weekly calls with replays available, always
✅ Mini bonus lessons & monthly Q&As in your DID Hub
✅ PDF Downloads: projects, worksheets, checklists, templates
✅ A private group space to connect, share wins or ask questions
✅ Real examples like client journey maps and package breakdowns
✅ Expert guest speakers: cause I know I don’t know it all and am always learning myself!
✅ Access to call replays for when life gets hectic and busy
✅ Certificate of completion because you deserve to be celebrated
“After working with Alice, my relationship with IG has completely changed. I’m in flow, it feels easy and best of all, I’m actually having fun with it and business is booming! Thanks Alice for reinvigorating my online presence.”
- Meg Rankin, counsellor
A roadmap of what we’ll cover:
Week 1 — Rewriting your job description
You’re a doula, but now you’re also a business owner. Let’s flip the script and get you grounded in your CEO energy so you can make some big moves over the next 3 months together.
Week 2 — The Un-sexy essentials
ABNs, insurance, contracts, tax — yes it’s unsexy, but it’s critical. I promise to make this very important piece of the puzzle as painless as possible.
Week 3 — Vision, positioning and planning
Let’s make your next move intentional and less ‘fly by the seed of your pants’ by creating your business vision, knowing your community and competitors (without spiralling) and planning ahead for the next 12 months.
Week 4 — Brand, marketing & niche
It’s a street fight for attention out there, so rather than burning out making content that flops, let’s work smarter not harder and find out what sets you apart and amplify that instead.
Week 5 — Lead generation & finding dream clients
Learn how to show up powerfully online and create content that reaches your dream client AND converts. Plus, we’ll explore referrals, networking and community building that keeps your name top of mind for allied health professionals so you can nail your first client and beyond.
Week 6 — Packaging Your Magic
Create savvy packages that land, serve your mamas and light you up by amplifying your unique skillset and abilities. Plus, we’ll make sure they’re profitable and cover your costs so you’re never out of pocket.
Week 7 — Client Journey
You’ve got the packages, you’ve got the client, now let’s take them on a smooth and easy journey in working with you. Think client onboarding, welcome emails, planning and organising doula dates and off-boarding with a glowing testimonial.
Week 8 — Boundaries, Burnout, & Client Care
Communications, managing on-call life (with kids at home!), the emotional load, and how to care for others without draining yourself. We’ll also navigate how to manage when things aren’t going so hunky dory so you can handle any client conflict like a pro.
Week 9 — Website, Emails & Lead Magnets (without feeling cringe)
Website essentials and email marketing tools that will ensure that your audience is owned by you, not an ever changing algorithm. You’ll learn how to build a lead magnet that connects, and learn to nurture your leads like a real human to grow your clientele.
Week 10 — Scaling & Evolving Your Biz
Workshops, digital offers, postpartum pivoting, or mentoring? Let’s design what’s next so you can scale with one to many offers.
Week 11 — Money stuff nobody told you about
No more winging it. We’ll map your goals, forecast your income, and help you make a business that excites you, rather than crying into your calendar for another 12 months.
Week 12 — Wrap & Rise & Future Planning
Reflections, wins, and next steps. You’ve built it — now let’s share it with the world and plan what’s next.
One time payment of $999
Or
6 x monthly payments of $170
“I left a session with Alice with so many notes and was so inspired to show up more on socials. Alice provided us with so many easy doable tips that really do boost your business! Thank you so much Alice.”
- Mel from @hellomama.doula
You feel confident in the actual work of being a doula, but want guidance on the behind the scenes
You’re fresh out of training and overwhelmed by #business
You’ve been working for free (or for “love”) and want business structure and to make a profit
You’re a seasoned doula who’s ready to go from booked occasionally to in demand
You’re craving confidence, community, and actual tools that make this thing sustainable for the long haul
Doula In Demand is for you if…
What Doula In Demand isn’t…
A pre-recorded course that will collect dust in your inbox
A fully detailed doula course that will teach you the mechanics of birth and stages of labour
A place where you’ll be told how to “manifest” clients with good vibes only
A PDF download you never fill out
A cookie cutter replica of how I’ve built my successful business for you to cut and paste
Business advice that tells you to just “believe in yourself” and “charge more” with zero context
But what if I...
But what if I...
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This course was literally made for you, darls!!! We’ll cover how to build trust and book your first paying clients, even if you’ve never posted on Instagram or aren’t sure where to start.
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Totally fine, in fact, you don’t need a certification to be a doula, and this course will teach you how to set up and run a sustainable business which isn’t usually covered in traditional doula courses, but just a note that Doula In Demand is focused on business and marketing and does not cover birth basics or how to support births.
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Well hello international friend. While the tax/business registration will be focused for Aussie doulas, all other content will be applicable for international doulas too. Plus, time differences are not a thing with all the calls available via replay.
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Your secret sauce is YOU, not your tech. I’ll show you how to use tech to amplify what you’ve got, not overcomplicate it, and know it’s a safe space to ask any questions at all.
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No two businesses look the same, and Doula In Demand is about running a business that is sustainable for you. I ran my business alongside my full time work for almost 3 years, the same principles we’ll learn apply whether or not you’re taking on 1 client a month or 5.
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I get it, life is bloody busy especially with work, kids, attending births and everything in between. While you’ll get most out of the calls by participating live so you can connect with each other, you’ll have access to absolutely everything - calls, templates, mini-lessons - so you can learn in your own time if needed.
“Alice is kind, funny and real. Working with her was such a valuable experience and I would 100% recommend for…well anyone in the birth world! Whether you’re pregnant, planning, or running a business.”
Elsie, host of Birthing At Home: A Podcast
Meet your mentor
The Modern Doula
Because you’re learning from someone who’s not only built a successful doula business from the ground up, but who also has a decade of experience working in media and marketing, creating content and campaigns (on air and online) that actually connect.
I’ve won industry awards for creative audience engagement, and I bring that same know-how to everything I do now as a birth worker.
On top of this, I have extensive experience in leading teams, developing leaders and helping women reach their full potential in birth and in business.
So yep, I know what it takes to build something that feels aligned and gets noticed.
When I finished my doula training in 2022, I remember thinking… “okay, but how do I actually run a business?”
Thanks to a mix of solid foundations, a great marketing strategy, trial-and-error, and a whole lot of consistency, I’ve been able to grow my doula business to a point where I could leave my full-time marketing job and do this work full time.
And the best part? I’m still activley in the work with you.
I’m currently a full-time doula supporting clients, attending births, prepping sessions, cooking meals for postpartum visits—and raising kids at the same time. I know what it feels like to juggle real life with on-call life, and I get the unique needs of our niche.
A few things I bring to the table…
A thriving doula business of 3+ years that’s been built while juggling motherhood, a full time job and the on-call nature of birth work
Created and sold a fully online, self-paced birth education course: Birth Different
Experience in hosting online masterclasses and social media challenges for hundreds of biz owners globally
Landed organic media coverage in podcasts, press, and online (without a PR agency)
Organised and sold out live in-person events with industry recognised guest speakers
Grew my business Instagram to 10k+ followers completely organically and without a single ad
Diversified my income with digital products and downloads
Mentored other birth workers and creatives on growing their businesses
A Bachelor of Arts in Media & Communications (finished thanks to a gentle but persistent nudge from my Mum, thanks darls)
A decade of experience in media, marketing, content creation and branding
If you're looking for someone who understands both the heart and hustle of birth work, you're in the right place.
Why learn from The Modern Doula?
Recently I ran a 21 Day Social Content Challenge with 100+ business owners…
Here’s what some had to say after working with me.
Things you might still be wondering…
How long do I get access for?
The course has a lifetime access. Watch and rewatch as many times as you need!
How much time will the course take?
You’d benefit by dedicating around 2–3 hours a week over 12 weeks to include the live call + bonus content and exercises if you choose to do them, and honestly, why wouldn’t you?! If you miss a week, you can always re-watch, but you’ll get the most out of it by attending live.
What if I can’t attend live?
All calls are recorded which means you’ll get replays and notes within 24 hours, loaded into your Doula In Demand online hub via Podia.
I’m not a doula, is this for me?
This course is designed specifically with birth and postpartum doulas or birth workers in mind. I offer one off sessions if you’d like to chat about your individual business.
What if you’re at a birth and can’t make a call?
On the rare chance this occurs, I’ll aim to give as much notice as possible, and reschedule the call at the earliest convenience.
Can I get 1:1 support?
This is a group program so it does not include 1:1 support or coaching. I am as active as possible on lesson comments and in the private group, and will aim to respond within 48 business hours (unless I’m at a birth!). Tailored 1:1 support may be available at an additional cost.
Not sure if Doula In Demand is right for you?
Ask yourself this…
Do I want to look back in 12 months time and wish I’d done something sooner to support my business?
Am I ready to start treating my passion as a business, or am I okay with continuing on with it feeling like a hobby?
Do I want to keep guessing, googling or downloading freebies in the hope that something clicks?
or
Do I want support, structure, guidance and accountability to turn my dreams into reality?